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500 Lincoln 8th Graders Become “Virtual” Adults

New Junior Achievement program will let them see how they’d fare in the real-world economy!

JAFP Student Workbook Cover v2Thanks to generous support from title sponsors Fiserv and Union Bank, more than 500 Lincoln 8th graders are going to the Park! JA Finance Park Virtual gives kids a chance to experience real-world budgeting, spending, and saving through an intensive computer-based simulation. Each student is assigned a “Life Situation,” including an educational background, career, annual salary, marital status, and number of children. Then, they have to start making decisions on how best to handle their money in order to grow their wealth, support their families, and save for the future.

Combined with an in-depth classroom curriculum on careers and personal finance, JA Finance Park Virtual gives students their first look into the real world of adult finances! The program impacts students at a critical time in their educations, when their attitudes about future goals are taking shape — and also when they’re facing countless messages trying to get them to spend money in more and more ways.

“As a leading provider of financial services technology, we are committed to supporting financial literacy programs in the communities where our associates live and work,” said Jamie Deterding, senior vice president, Bank Solutions, Fiserv. “We understand first hand that technology can expand the power and reach of education and we are proud to support Junior Achievement and the virtual Discovery Center.”

Kevin Keller, First Vice President of Union Bank says they chose to support JA Finance Park Virtual because, “Understanding how to manage money is a critical core life skill that can begin at an early age. We are glad to partner with Junior Achievement in presenting this valuable program.”

For more information on the JA Finance Park Virtual program, contact JA President Tera Norris at or (402) 467-1217 or visit

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